Elegant Smile Stamford: Website Design & Lead Growth Case Study
Elegant Smiles opened their doors with one goal:
launch with a website that instantly looked premium, trustworthy, and easy for new patients to navigate.
Within just 2 months, the practice saw a 320% increase in new patient enquiries — a huge early boost for a brand new clinic competing in a rural market town.
The Challenge
As a new private practice, Elegant Smiles needed:
A website that felt professional from day one
Clear, simple pathways for new patients
A design that matched their warm, calming in-practice experience
A look and feel suitable for a rural market town audience
A structure built for early-stage growth and lead generation
Their brand was strong. Their team was experienced. They just needed a digital home that reflected it.
Our Approach
1. Simplicity for a rural audience
This wasn’t about being flashy. It was about being clear, calm and instantly trustworthy. Every page was designed to feel familiar, straightforward, and stress-free for patients who prefer things explained simply.
2. Elegant, premium design
We created a visual system using soft greens, warm neutrals and modern typography to reflect the practice’s premium clinical standards without overwhelming new visitors.
The Results
320% increase in new patient leads within 8 weeks of launch.
For a brand-new practice, that early traction is huge.
No heavy ad spend.
No complicated funnels.
Just a beautifully simple, clean, conversion-ready website launched properly.
This is what happens when design and user experience work together from day one.